Case Study
Expanding Multilingual Education Through Strategic
Licensing with EIi Publishing
Licensing with EIi Publishing
Introduction and Overview
Preiss Murphy A&A Education Group (PMAA) partnered with ELi Publishing (Italy) to bring high-quality language learning materials to new markets. This partnership covers multiple languages, including English (ELT), German (DAF), Spanish (ELE), and Italian (ILS), ensuring that students across the MENA region and beyond have access to engaging, culturally adapted, and pedagogically sound learning resources. Through exclusive licensing agreements signed in mid-2025, PMAA gained the rights to customize, adapt, rebrand, and distribute leading ELi titles.
The Demand
Schools, distributors, and ministries of education in the MENA region and beyond had been requesting multilingual learning programs that:
- Align with international standards (CEFR, EFL, SFL, etc.)
- Balance language acquisition with cultural relevance
- Provide print and digital formats for modern classrooms
- Offer flexibility for teachers while guaranteeing strong learning outcomes
This demand was amplified by the growing need for German (DAF), Spanish (ELE), and Italian (ILS) in global markets, alongside the already strong requests for English (ELT).
The Approach
PMAA and ELi Publishing worked together to design a strategic rollout of multilingual programs.
- Curriculum Alignment: Each series was carefully mapped to CEFR outcomes and local standards.
- Content Adaptation: Up to 30 percent of content was localized to ensure relevance for regional classrooms while maintaining the international quality of ELi programs.
- Integrated Methodologies: Each program applies a student-centered approach that combines songs, games, stories, grammar tasks, and projects to keep learning engaging.
- Digital Ecosystem: Print titles were paired with interactive digital resources, fully integrated into PMAA’s platforms for hybrid and offline access.
- Educator Support: Teacher’s guides, flashcards, posters, and assessment tools were included to support smooth classroom adoption.
Conclusion
This partnership reflects PMAA’s commitment to “Think Globally, Act Locally.” By curating and adapting ELT, DAF, ELE, and ILS programs, PMAA brings global content into alignment with local needs, equipping students to become confident multilingual communicators and preparing schools to meet the future of education.
- Modern Methodologies
- Student Centered
Our programs apply research-based teaching practices that promote meaningful learning. Methods are designed to build communication, critical thinking, and real-world application in every lesson and across every subject.
Every program is built around the needs of the learner, supporting engagement, confidence, and independence. Content, activities, and pacing are designed to help students succeed at their own level.
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